On the local and global stage, the gin market is saturated with a multitude of craft variations. Provenance in this category is extremely hard to achieve. OFyt needed to find a way to differentiate Autograph Gin in an already oversaturated category and present a sipping gin at a premium price point.
Rather than owning one specific aspect of gin, we claimed and leveraged the history of the entire category. Autograph became the signature on a millennium of gin making. Its inspiration and identity lies in the rich, colourful history dating back to the inception of gin: from the Benedictine Monks and the Black Plague, to London’s gin craze, to the lips of cosmopolitan society.
Autograph Gin is the embodiment of this timeless tradition, encapsulating over a thousand years of passion, inspiration and discovery - perfection distilled.