Bidvest Wins Bronze at Assegai Awards
November 10 2019
Awarding those whose Integrated Marketing campaigns deliver exceptional results, the Assegai Awards have striven to benchmark the South African Direct Marketing industry.
This year, Bidvest Car Rental together with OFyt was awarded Bronze in the Online Campaigns Category: Banners, Micro Sites, Remarketing and Other Online Campaign.
“With search marketing being the biggest and highest returning media investment in this space, it had become near impossible for Bidvest Car Rental (SA) to compete with budgets, because they were continuously outbid. The goal was to find a way to increase Bidvest Car Rental SA to increase their direct bookings.
Since January 2019 we have invested R880 000.00 and generated a ROI of 866%! Through constant optimization and refining of targeting, we have managed to have record breaking months, every month, with the August 2019 being Bidvest Car Rental best month to date.”