It's been a big week for Old Friends Young Talent. This is what we sent to our clients...Read More
Old Friends Young Talent (OFyt) and Tanya Oakes-Bertram have joined forces to form an agency specialising in Consumer Engagement called CHOM.Read More
Thank you to everyone who joined the #OFyParT! The evening celebrated the marriage between Bletchley Park and OFyt to establish one of SA's more formidable creative agencies.Read More
Following a number of new business wins in September, we're pleased to announce that our pantry of clients has expanded with the addition of Rhodes Food Group, one of SA's leading food producers. Projects are underway for Rhodes Quality, the canned food brand, and one of South Africa's iconic favourites, Bull Brand.Read More
It has been a busy couple of months on the new business front since we won Breakthrough Agency of the Year in May.
Our Cape Town office recently won a new product launch for Indigo brands, while OFyt Johannesburg won the launch and ongoing programme for RACING.It's a rush.
We also have an important ongoing engagement with Anova Men's Health and we are busy with a new project for Wild Bean Caf'.
In addition, we are currently working two exciting new assignments, for Times Media Limited and SLOW IN THE CITY respectively.
We welcome these new clients to OFyt and thank them for their vote of confidence in us.
OFyt's commitment to remaining both African and autonomous has been internationally endorsed by the agency's acceptance into the TAAN Worldwide network.
This followed a procedure of presentation by the agency to the board of TAAN and a subsequent vote of confidence. OFyt is only
the second African agency to attain worldwide membership.
Tata Madiba, you lit a burning light of humility and humanity for our people, for our country, and for the world. May your soul rest in peace. May your spirit live with us forever.Read More
Today Kia Motors of South Africa and Ofyt launched their first Brand commercial together.
The 60 second commercial, made with the help of John Varty of Londolozi and Tiger Canyon fame, tells the story of a young Asian tiger cub which finds itself in the harsh, unwelcoming African veld.
Financial Mail's AdFocus puts OFyt on the shortlist for Agency of the Year (and this after just 20 months in business!)
Here's what the judges had to say:-
'It's always gratifying when new agencies make it to the final stages of awards. This year, there were two new names on the AdFocus shortlist: OwenKessel and OFyt. They were up against Ireland/Davenport, Metropolitan-Republic, O&M Cape Town and our 2012 winner, Joe Public.'
OFyt and Ignitive today announce the formation of a 50/50 joint venture Communications Consultancy named F.I.G. ' or 'Friends of Ignitive'. The joint venture is headed by Muzi Kuzwayo ' founder of the marketing and advertising consultancy, Ignitive, and Gary Leih, CEO of OFyt.
Greg Burke and Jono Shubitz will ' in addition to their OFyt roles ' act as Joint Creative Directors.The new company will be 63% empowered ' making it probably South Africa's most empowered agency.
OFyt is pleased to announce the following promotions and new appointments across both its Cape Town and Johannesburg offices.
Ryan has been promoted to the position of General Manager of OFyt Johannesburg. Ryan has been at OFyt from the very start and has done an outstanding job all round, especially since he jumped in his car at a moment's notice and relocated to Jhb. His principle focus of settling the KIA account down has been executed extremely well (with some great support from Gavin Joffe). In addition to this, Ryan has really taken control of the Jhb office from an all-things-that-Paul-does-in-Cape Town point of view. Ryan assumes his role immediately, which still includes a primary focus on KIA - but now includes so much more. Congratulations, Ryan!
Aphiwe has been promoted the position of General Manager of OFyt Activation. This is in recognition of the outstanding job he has done on all things HTR. Aphiwe has built from scratch a terrific team of activators nationally and we now look to him to expand the activation client portfolio in addition to continuing to do the great job he has done on HTR. Congratulations, Aphiwe!
Commenting on the move, David Sieff, KIA's National Marketing Manager, said 'Kia South Africa has enjoyed tremendous growth in the past few years and went to market to look for a partner with a strong automotive background coupled with new idea's to drive the KIA brand to the next level of consumer engagement. We found in OFyt a great combination of creative horsepower, real automotive experience and lots of youthful exuberance.'Read More
In a 5-way competitive pitch against against Cape Town's best known agencies, OFyt cemented its growing reputation as a strategically and creatively competitive new player in the South African advertising landscape. 'The Crazy Store and Khoki wins come at the perfect time for an agency in its infancy, giving us the chance to prove our innovation and creativity; we could not be more thrilled,' says Paul Newman, OFyt co-founder.Read More