The Wedding Wins at Creative Circle

November 29 2019

KIA’s brand ad The Wedding wins at Creative Circle in Film category

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Bidvest Wins Bronze at Assegai Awards

November 10 2019

Bidvest awarded Bronze for the Online Campaigns Category: Banners, Micro Sites, Remarketing and Other Online Campaign.

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A New Hospitality Venture for OFyt

October 31 2019

OFyt welcomes Erinvale Estate Hotel and Spa to their client list

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Local Storytelling with New KIA Brand TVC

July 15 2019

OFYT moves KIA’s marketing strategy to focus on localised storytelling

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Autograph Gin Serves Up a Big Win at Dieline Awards

May 10 2019

Autograph Gin wins Second in the Clear Spirits Category at Dieline Awards.

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OFyt Welcomes FUTURELIFE to the Family

February 01 2019

New win for OFyt challenges the future of nutrition.

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Important changes at Old Friends Young Talent

September 15 2016

It's been a big week for Old Friends Young Talent. This is what we sent to our clients...

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OFyt Launches New Consumer Engagement Agency

October 15 2015

Old Friends Young Talent (OFyt) and Tanya Oakes-Bertram have joined forces to form an agency specialising in Consumer Engagement called CHOM.

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OFyt Party

April 17 2015

Thank you to everyone who joined the ‪#‎OFyParT‬! The evening celebrated the marriage between Bletchley Park and OFyt to establish one of SA's more formidable creative agencies.

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New Business, November

November 13 2014

Following a number of new business wins in September, we're pleased to announce that our pantry of clients has expanded with the addition of Rhodes Food Group, one of SA's leading food producers. Projects are underway for Rhodes Quality, the canned food brand, and one of South Africa's iconic favourites, Bull Brand.

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New Business Wins

September 12 2014

It has been a busy couple of months on the new business front since we won Breakthrough Agency of the Year in May.

Our Cape Town office recently won a new product launch for Indigo brands, while OFyt Johannesburg won the launch and ongoing programme for RACING.It's a rush.

We also have an important ongoing engagement with Anova Men's Health and we are busy with a new project for Wild Bean Caf'.

In addition, we are currently working two exciting new assignments, for Times Media Limited and SLOW IN THE CITY respectively.

We welcome these new clients to OFyt and thank them for their vote of confidence in us.

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OFyt accepted into the TAAN Worldwide network

April 11 2014

OFyt's commitment to remaining both African and autonomous has been internationally endorsed by the agency's acceptance into the TAAN Worldwide network.

This followed a procedure of presentation by the agency to the board of TAAN and a subsequent vote of confidence. OFyt is only
the second African agency to attain worldwide membership.

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Tata Madiba

December 13 2013

Tata Madiba, you lit a burning light of humility and humanity for our people, for our country, and for the world. May your soul rest in peace. May your spirit live with us forever.

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OFyt brand commercial for KIA

December 05 2013

Today Kia Motors of South Africa and Ofyt launched their first Brand commercial together.

The 60 second commercial, made with the help of John Varty of Londolozi and Tiger Canyon fame, tells the story of a young Asian tiger cub which finds itself in the harsh, unwelcoming African veld.

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Adfocus Agency of the Year Nomination

November 29 2013

Financial Mail's AdFocus puts OFyt on the shortlist for Agency of the Year (and this after just 20 months in business!)

Here's what the judges had to say:-

'It's always gratifying when new agencies make it to the final stages of awards. This year, there were two new names on the AdFocus shortlist: OwenKessel and OFyt. They were up against Ireland/Davenport, Metropolitan-Republic, O&M Cape Town and our 2012 winner, Joe Public.'

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FIG launches in Johannesburg

August 13 2013

OFyt and Ignitive today announce the formation of a 50/50 joint venture Communications Consultancy named F.I.G. ' or 'Friends of Ignitive'. The joint venture is headed by Muzi Kuzwayo ' founder of the marketing and advertising consultancy, Ignitive, and Gary Leih, CEO of OFyt.

Greg Burke and Jono Shubitz will ' in addition to their OFyt roles ' act as Joint Creative Directors.The new company will be 63% empowered ' making it probably South Africa's most empowered agency.

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New arrivals and promotions at OFyt

July 31 2013

OFyt is pleased to announce the following promotions and new appointments across both its Cape Town and Johannesburg offices.



Ryan has been promoted to the position of General Manager of OFyt Johannesburg. Ryan has been at OFyt from the very start and has done an outstanding job all round, especially since he jumped in his car at a moment's notice and relocated to Jhb. His principle focus of settling the KIA account down has been executed extremely well (with some great support from Gavin Joffe). In addition to this, Ryan has really taken control of the Jhb office from an all-things-that-Paul-does-in-Cape Town point of view. Ryan assumes his role immediately, which still includes a primary focus on KIA - but now includes so much more. Congratulations, Ryan!


Aphiwe has been promoted the position of General Manager of OFyt Activation. This is in recognition of the outstanding job he has done on all things HTR. Aphiwe has built from scratch a terrific team of activators nationally and we now look to him to expand the activation client portfolio in addition to continuing to do the great job he has done on HTR. Congratulations, Aphiwe!

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KIA Motors South Africa Appoints OFyt as its Advertising Agency

April 05 2013

Commenting on the move, David Sieff, KIA's National Marketing Manager, said 'Kia South Africa has enjoyed tremendous growth in the past few years and went to market to look for a partner with a strong automotive background coupled with new idea's to drive the KIA brand to the next level of consumer engagement. We found in OFyt a great combination of creative horsepower, real automotive experience and lots of youthful exuberance.'

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OFyt wins The Crazy Store and Khoki accounts

September 01 2012

In a 5-way competitive pitch against against Cape Town's best known agencies, OFyt cemented its growing reputation as a strategically and creatively competitive new player in the South African advertising landscape. 'The Crazy Store and Khoki wins come at the perfect time for an agency in its infancy, giving us the chance to prove our innovation and creativity; we could not be more thrilled,' says Paul Newman, OFyt co-founder.

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