Prudential appoints ATL agency

After a four-way agency pitch process, investment management company Prudential has awarded Old Friends Young Talent (OFYT) its above-the-line creative and strategy account.

“We are excited about our partnership with OFYT – we were impressed with team at the pitch,” says Sumayya Davenhill, head of marketing at Prudential. “They showed great insights into our category and have some good ideas on how we can continue building the Prudential brand in a credible way. We look forward to the next chapter in our journey and working with a nimble, hungry agency that has not only good strategic insight but creative muscle in both the old friends and the young talent.”

Comments Chris Gotz, national creative director at OFYT, “The Prudential brand has a proud tradition of great creative work; what’s equally impressive is that it’s based on a strong, authentic truth – that’s kind of rare these days. To be able to step into that space and work with Sumayya and her team is really exciting for us. Most of all, we’re just privileged to be part of the Prudential success story in the immediate future.”