Kia’s new global platform is “Movement that inspires”.
We gave it a poignant local context.
Ke ya Tsamaya, means “we’re on our way” in Sesotho.
Our song, Kia Tsamaya, was a play on this.
It allowed the word Kia to occur organically in a popular and fairly universal local phrase.
The Kia Tsamaya music video, film and digital campaign told stories of South Africa, a nation that truly moves.
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