Kia’s new global platform is “Movement that inspires”.

We gave it a poignant local context.

Ke ya Tsamaya, means “we’re on our way” in Sesotho.

Our song, Kia Tsamaya, was a play on this.

It allowed the word Kia to occur organically in a popular and fairly universal local phrase.

The Kia Tsamaya music video, film and digital campaign told stories of South Africa, a nation that truly moves.