JACK AND COKE GLOBAL BRANDING

JACK AND COKE GLOBAL BRANDING We were asked to create global branding for the Jack & Coke premix, one of the world’s most common bar calls. We created a striking identity by combining 2 of the world’s most distinctive brands. The work is still held up as international Coke best practise. < ALL WORK Follow […]

M&G BRAND RELAUNCH

M&G BRAND RELAUNCH Prudential Investment Managers was fully acquired by M&G, in 2021. A TTL campaign launched the brand transformation, with 5 launch films leading comms on digital and broadcast platforms. < ALL WORK Follow @ofytagency Contact +27 21 461 5178 info@ofyt.co.za Cape Town 5th FloorClaremont Central8 Vineyard RoadClaremont7708 Johannesburg 2nd Floor 11 Kramer RoadKramervilleJohannesburg2090 ©2022 […]

KIA TSAMAYA, KIA BRAND TTL

KIA TSAMAYA, KIA BRAND TTL Kia’s new global platform is “Movement that inspires”. We gave it a poignant local context. Ke ya Tsamaya, means “we’re on our way” in Sesotho. Our song, Kia Tsamaya, was a play on this. It allowed the word Kia to occur organically in a popular and fairly universal local phrase. […]

BLUU CAR RENTAL REBRAND, RELAUNCH

BLUU CAR RENTAL REBRAND, RELAUNCH We helped Bidvest Car Rental rename and rebrand their entire operation.  They became Bluu Car Rental.  We developed the new name, corporate identity, and character.   We rebranded on-site kiosks and developed all collateral for the consumer facing launch.  < ALL WORK Follow @ofytagency Contact +27 21 461 5178 info@ofyt.co.za Cape Town 5th […]

KIA SPORTAGE LAUNCH TTL

KIA SPORTAGE LAUNCH TTL The new Kia Sportage is a perfect example of Kia’s striking, new design. It’s the perfect choice for families that care less about flashy brands, and more about great design and exceptional value. < ALL WORK Follow @ofytagency Contact +27 21 461 5178 info@ofyt.co.za Cape Town 5th FloorClaremont Central8 Vineyard RoadClaremont7708 […]

TRACKER TTL REPOSITIONING

TRACKER TTL REPOSITIONING Tracker wanted to be less “drama” and more about protection and care. Our campaign was all about the reassurance of having Tracker there to protect and care for you 24/7. It came with a new proposition,“We Got You.” < ALL WORK Follow @ofytagency Contact +27 21 461 5178 info@ofyt.co.za Cape Town 5th […]

BIRKENSTOCK SUMMER LAUNCH

BIRKENSTOCK SUMMER LAUNCH We helped Birkenstock create their new Summer campaign. We created bespoke fabric that reimagined the pattern on the soles of every Birkenstock ever made. It was Birkenstock, but with a distinctly local twist. < ALL WORK Follow @ofytagency Contact +27 21 461 5178 info@ofyt.co.za Cape Town 5th FloorClaremont Central8 Vineyard RoadClaremont7708 Johannesburg […]