What makes us different

Old friends young talent is exactly what it says on the tin. Immense industry experience on every kind of brand and business, working with loads of fresh young talent, drawn from every corner of our county, from every race and socio-economic background.

South African consumers are a diverse group in every way, and our agency, uniquely so, reflects this diversity. This gives us unusual insights into the broader marketplace, with concomitant benefits for our clients.

Our people, too, live where South Africans live; in the cities, the suburbs and the townships. Our talent comes from a wide spread of design and advertising schools, technikons and universities; both the low cost and the elite. They're our creative pool and more. They're also an insight factory, tasked to gather intelligence and insights among their friends, families and neighbours for the ultimate benefit of our clients.

Each year since inception we’ve brought between 6 and 10 interns into our agency and the industry. In our 6 years, over 40 have graduated from our 12-month programme.

Ours remains a unique model, and one we believe continues to provide the perfect ingredients with which to create fresh, involving, original and truly indigenous South African work. We remain an independent, 100% South African-owned, agency.