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ADT

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The Brief

In SA, ADT is exceptionally well known as a residential security company. Our task was to launch ADT Business Solutions and position it as it is - the world leader in technologically sophisticated security systems for retailers, commercial properties, manufacturers, financial institutions and mining/industrial companies.

The Solution

ADT is, by both customer count and revenue, the world’s leading commercial security company operating in 48 countries, on every continent, in every commercial security category. ADT has a strong story to tell which we do, via a business-focused radio campaign with print support, which highlights ADT’s history, unique offerings and range of blue chip clients, from the UK’s National Gallery to Cape Canaveral in the USA. The campaigns are supported through-the-line, with television pending.

The Result

The division is growing strongly, with sales and market share growing exponentially.