OFyt and Bletchley Park to merge
March 05 2015
It is with a great deal of anticipation and excitement that OFyt and Bletchley Park announce the merger of their respective companies.
'We've known each other as friends and been fans of each other as agencies for a long time,' says OFyt co-founder Gary Leih, 'and after a few chats it became really obvious that we complimented each other incredibly well, and that merging would give clients a formidable and unmatched creative and strategic offering.'
The merger strengthens both the above- and below-the-line creative capability of both teams, and strengthens their Public Relations, Event and Activation capability.
We're at very similar stages of our growth journey,' says Bletchley Park Strategy Director, Jonty Fisher, 'but where we really fit hand-in-glove, is the desire to affect great change in the businesses and brands we work on. Our shared passion are the problems that often sit behind the brief. With the unmatched experience of our new partners and our love of Beautiful Problems, we believe OFyt is perfectly suited to sit higher up on our client's value chain.'
With a team of 70 people between its Cape Town and Johannesburg offices, the agency will operate under the OFyt brand and the 'Beautiful Problems, Indelible Truths' ethos. The partners are Greg Burke, Jonty Fisher, Gary Leih, Paul Newman, Kelly Putter and Jono Shubitz.
OFyt is committed to the development and transformation of the South African advertising industry, as is evident by their unique internship program funded by the OFyt Trust, and their level 1 BEE rating which is unmatched in the industry.
The combined agency boasts an impressive client list, which includes adidas Originals, ADT, Afrocentric Health (Medscheme, Pharmacy Direct, etc), Bidvest Car Rental, The Crazy Store, Lindt & Spr'ngli, Kia Motors SA, Lancewood Cheese & Dairy, Nampak (All divisions), Pam Golding Properties, RGBC (Jack Daniel's, Hennessy, Mo't & Chandon, etc), and Rhodes Food Group (Bull Brand, etc).