OFyt wins breakthrough agency of the year
May 23 2014
OFyt has won the 'Breakthrough Agency of The Year' Award at Tony Koenderman's 2014 AdReview ceremony, in their second year in business.
The agency achieved a 40% increase in revenue year on year, founded a Johannesburg office and added a number of new clients including KIA Motors, Pam Golding Properties, Lancewood Cheese, and Racing, a horseracing consortium.
'OFyt's silo-free approach and significant investment in advancing the next generation of admen and adwomen drawn primarily from previously disadvantaged backgrounds has resulted in a completely home-grown model in an industry dominated by multinationals,' says CEO Gary Leih.
Partners Gary Leih, Jono Shubitz, Paul Newman and Greg Burke are planning for accelerated growth in South Africa and the African continent. 'Growing our people and constantly improving our creative product are our key areas of focus going forward,' says MD, Paul Newman.