No! I do not need a spade, but I might need a weapon.
February 12 2016
An encounter that I had recently made me realize just how much people take the art of salesmanship for granted. What I am about to explain to you is what you have probably already heard a thousand times, but the context in which I will elaborate might bring further enlightenment to you. Being the last act of marketing, sales (not taking into consideration the following up on after-sales servicing/customer satisfaction) is a very important aspect.
Putting five 'i's back into South African Advertising
November 29 2013
As we near the end of 2013, it is perhaps both timeous and prudent to take stock of our place in the global world of advertising. Ours is a great South African industry, capable of producing great work, great leaders and great agencies.
Why we need to indigenise advertising in SA
April 11 2013
Advertising is often described as a reflection of the state of a society. A quirk of the SA ad industry is that, in most cases, it is tasked with creating appeal for products and services aimed at the majority of the people in our country. Yet after nearly 20 years of democracy, the industry mostly continues to mirror the minority!
Why Tie Thursdays?
October 22 2012
The traits that once were the centerpieces that defined our grandfather's generation are now harder to find than a parking spot on a Friday night outside a trendy restaurant. One trait that seems completely abandoned by our generation, is the art of being a gentleman. The word gentleman is something rarely said or practiced in today's fast paced living. We tend to forget what being a gentleman is all about ' what it means to be a real man.Read More
Lessons not learnt (well, not yet anyway)
September 25 2012
After nearly thirty-three years in this industry, I am adopting the old adage 'The more things change, the more they stay the same' as my professional and personal mantra.