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Activation

OFyt Activation is headed by Aphiwe Mgcotyelwa, who leads a team of seven permanent OFyt Activation professionals, each based in a different regional centre. Our footprint is national. Each leader uses a wider network of experienced promoters to execute brand activations, as required.

Aphiwe and his team have vast experience activating some of South Africa's best known brands. They launch brands, trial brands and build brand loyalty, all the while growing sales. Experiential and activation marketing play a key role in many of our brands activities. With OFyt Activation inside the agency, communications are truly 360, integrated and cohesive whenever a brand meets its audience.