KIA South Africa has enjoyed tremendous growth in the past few years and went to market to look for a partner with a strong automotive background coupled with new ideas to drive the KIA brand to the next level of consumer engagement. We found in OFyt a great combination of creative horsepower, real automotive experience and lots of youthful exuberance.
- David Sieff, Marketing Director, KIA Motors South Africa
I've worked with the founding partners of OFyt for two years, since my appointment as Tyco/ADT Marketing and Strategy Director. The team has made a major contribution to our business, working across both our Residential, Retail and Commercial businesses, creating campaigns for central marketing as well as four very demanding ADT operational regional offices, who compete head on with aggressive local security companies every day. It's a very dynamic and competitive business and I've found OFyt to be fast and responsive, as well as strategically sound. The work, and the thinking behind it, has been first rate.
- Martin Ochieng, Marketing and Strategy Director, Tyco/ADT South Africa
Lancewood recently appointed OFyt as the communications agency to launch our brand into a highly competitive new category dominated by strong, established opposition brands. They are to be commended on their sound strategic thinking and their ability to identify a unique value proposition for our product as well as a highly integrated approach to all elements to the marketing mix. A strong sales performance to date is testament to the effectiveness of the campaign.
- John van der Westhuizen, Brand Manager, Lancewood
After a thorough and exhaustive trawl through the Cape Town agency scene two years ago , we picked OFyt as our new communications partner for The Crazy Store. We were not mistaken in our choice they have provided strong and proper strategic and creative counsel in a challenging retail environment and continue to do so. A unique feature of their model is that we have access to their most senior creative and strategic people i.e. the partners themselves - on an ongoing basis. I have no hesitation in recommending OFyt as a smart choice.
- Kevin Lennett, Managing Director, The Crazy Store
What I've really enjoyed and appreciated about working with OFyt is their ability to think well beyond the creative, which is where most agencies tend to stop. OFyt are strategically focused, and operationally aware as well. Working on our brands always starts with the problem we need to solve per brand, which has involved fine-tuning our brand portfolio in this difficult market. We've also had to re-position some 'older' brands to face the emerging young South African market. Their strategic input on all of this has been critical. Their creative is excellent, from packaging through to print, TV, radio and below the line, which is a significant part of our spend. They also fully understand our operational, distribution and promotional issues. For example, with them we've developed an activation company that operates nationally and which puts our brands into consumers hands and minds in every province.
- Keith Clark, Managing Director, Henry Tayler & Ries
I have known Gary and Jono for over 25 years and have worked with them on numerous pieces of food business and brands while at Tiger Brands, i.e., KOO, All Gold, Jungle Oats, Black Cat, Sea Harvest, etc. Based on their previous experience, I recently appointed them to look after Lancewood Cheese, with the expected good results. I have no hesitation in recommending OFyt. I think their new venture is terrific. Should you require further information, please do not hesitate to contact me.
- Andr Naud, Executive Director, Libstar