OFyt, simply put, is a unique union of almost 130 years of advertising and marketing experience in the form of four seasoned professionals - four great friends - combined with loads of enthusiastic, young talent drawn primarily from historically disadvantaged backgrounds. All the ingredients, we believe, to produce fresh, involving, original and indigenous South African work.
Our young talent come from design schools, ad schools, technikons and universities. They live in the townships, the city and the suburbs. They're our creative pool and more. They're also an insight factory, tasked to gather intelligence and insights where they live, among their pals, peers and neighbours.